
Living Proof
Helping you find your inner nerd
Living Proof
Helping you find your inner nerd

Getting Started with Digital Marketing Analytics
If you didn’t measure it, did it even happen? Not in my books! We all know that digital marketing analytics are a must to measure our efforts. But not all of us are using them… yet. In this article, we’re breaking down how to get started with digital marketing...
The Most Important Digital Marketing Metrics to Measure
Measuring your digital marketing is a must This article walks you through how to choose the right digital marketing metrics for your business. To get the most out of your digital marketing efforts, measurement is a must. And as online research and shopping become a...
The Future is Clear: 3 Reasons Why Business Forecasting Matters
So, what is the purpose of business forecasting? Let's talk about forecasting. And nope, we don't mean choosing rain boots or sneakers based on the weather. We’re talking about business forecasting to plan for the future (but we'll leave the tarot cards at home for...
Marketing Strategies and Tactics: They Each Serve a Purpose, and You Need Both.
Not sure you understand the difference between a marketing strategy and tactics? You're not alone. In any business, the words strategy and tactics are used frequently and often interchangeably. They both play an essential part, and each is imperative to the success of...
Digital Marketing 101 – Building a Strategy That Works
Why you need a digital marketing strategy If you’re reading this or familiar with the rest of our content, you’ve probably heard the term digital marketing more than once, even if you are new here – hello there! – you’ve still probably heard it multiple times; that’s...
How to Create Compelling Marketing Content – 7 Quick and Easy Ideas
Struggling with creating compelling content? It's not just you Picture this: you've spent hours creating some of the best content you've ever put out into the world. The pièce de résistance of blogs, videos, infographics, case studies, lists, Instagram graphics, etc....
Easily Identify Your Ideal Customer by Answering these Four Questions
Increase leads by speaking to fewer people – introverts rejoice! One question my clients continuously ask me is, "how do I grow x,y and z?" They want more customers, sales, readers, followers, engagement… pretty much anything that has to do with growing their...
My Instagram and Facebook ads don’t work – what’s the deal?!
My Facebook ads don't work - help! So you’ve started running Facebook and Instagram ads and had high hopes the leads and sales would start pouring in… except they’re not. So you’re probably wondering what the heck is going wrong? Before you pull out your hair or give...
3 Things to Consider When Choosing Your Media Mix
With so many media choices these days, how do you select the right mix to meet your strategic needs? Read on to find out how!
3 Ways You Can Promote Your Small Business for FREE
Let's face it, marketing can get expensive, especially if you are a small business owner. Lucky for us, the Digital Age has brought with it many opportunities to promote your business for free. Here we’ll cover using content marketing to build trust with your target...
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