Not sure you understand the difference between a marketing strategy and tactics? You're not alone. In any business, the words strategy and tactics are used frequently and often interchangeably. They both play an essential part, and each is imperative to the success of...

Why you need a digital marketing strategy If you’re reading this or familiar with the rest of our content, you’ve probably heard the term digital marketing more than once, even if you are new here – hello there! – you’ve still probably heard it multiple times; that’s...

Struggling with creating compelling content? It's not just you Picture this: you've spent hours creating some of the best content you've ever put out into the world. The pièce de résistance of blogs, videos, infographics, case studies, lists, Instagram graphics, etc....

Increase leads by speaking to fewer people – introverts rejoice! One question my clients continuously ask me is, "how do I grow x,y and z?" They want more customers, sales, readers, followers, engagement… pretty much anything that has to do with growing their...

My Facebook ads don't work - help! So you’ve started running Facebook and Instagram ads and had high hopes the leads and sales would start pouring in… except they’re not. So you’re probably wondering what the heck is going wrong? Before you pull out your hair or give...

With so many media choices these days, how do you select the right mix to meet your strategic needs? Read on to find out how!

Let's face it, marketing can get expensive, especially if you are a small business owner.   Lucky for us, the Digital Age has brought with it many opportunities to promote your business for free. Here we’ll cover using content marketing to build trust with your target...