We help businesses use their analytics to
reach the right people, with the right message, to drive serious business impact.
We believe that data-driven decisions are better decisions. Let us prove it!
Why Proof?
Our custom strategies fit your business
What works for one company or project won’t always work for another. That’s why we spend time understanding what makes your business and challenges unique. Combine that with our digital, strategy and analytics expertise, and together we can really move the mark.
We’ll help you find your inner nerd
Our MO is to efficiently enable data-driven decision-making, and then teach your team to execute with the Proof approach. Your team is elevated, and then we can focus on the next opportunity to keep moving your business forward.
We pay for ourselves
We are confident in our approach and our team. So we are willing to go out on a limb and say the work we complete will pay for itself through revenue growth, efficiency gains, or cost savings. So give us a try… what have you got to lose?
Our Services
Digital experience strategy & optimization
Consumer expectations are high, and customer experience matters more than ever. That’s why it’s important to strategically plan every touch-point in the customer journey.
We ensure media targeting, creative, and onsite experience strategies are aligned, nuances across channels and devices are carefully considered, and offers and experiences are personalized by business objective, customer segment, and product/service. A lot of planning and strategy is required to do it right, but the results are worth it.
Business analysis & optimization
With limited hours in the day, it’s critical to focus our efforts on value-driving activities. Because if we are attempting to do everything, we’re not doing anything well.
As we analyze your revenue streams, operational costs, marketing ROI, or any data-set you throw our way, we identify where you are winning and where opportunities exist. Then we focus our efforts and your team where we can deliver the most business value.
Analytics strategy & implementation
While analytics implementation can be the least glamorous work, it is one of the most critical pieces. Without quality data, we can’t measure impact.
We start by creating a focused measurement framework and identifying the business requirements. Then we create an analytics solution to fit your needs. We’ll help choose the right vendors, structure the data, validate data quality, and everything in between. By the end of the engagement, your team will be ready to take your data-driven strategy to the next level.
Analytics bootcamp
We get it… data can be intimidating. Some might even think it’s boring. But when we’re through with you, we promise you’ll see just how exciting and empowering data can be!
The Analytics Bootcamp spans a 4+ week period, so your team has a chance to apply the learnings in their day-to-day work, and come back to us with questions. And since we customize the Bootcamp and use your company’s data, participants will leave each session with actionable insights that can improve the business today. After completing our Bootcamp, your teams will like data (almost) as much as us!
Our Services
Digital experience strategy & optimization
Consumer expectations are high, and customer experience matters more than ever. That’s why it’s important to strategically plan every touch-point in the customer journey.
We ensure media targeting, creative, and onsite experience strategies are aligned, nuances across channels and devices are carefully considered, and offers and experiences are personalized by business objective, customer segment, and product/service. A lot of planning and strategy is required to do it right, but the results are worth it.
Business analysis & optimization
With limited hours in the day, it’s critical to focus our efforts on value-driving activities. Because if we are attempting to do everything, we’re not doing anything well.
As we analyze your revenue streams, operational costs, marketing ROI, or any data-set you throw our way, we identify where you are winning and where opportunities exist. Then we focus our efforts and your team where we can deliver the most business value.
Analytics strategy & implementation
While analytics implementation can be the least glamorous work, it is one of the most critical pieces. Without quality data, we can’t measure impact.
We start by creating a focused measurement framework and identifying the business requirements. Then we create an analytics solution to fit your needs. We’ll help choose the right vendors, structure the data, validate data quality, and everything in between. By the end of the engagement, your team will be ready to take your data-driven strategy to the next level.
Analytics bootcamp
We get it… data can be intimidating. Some might even think it’s boring. But when we’re through with you, we promise you’ll see just how exciting and empowering data can be!
The Analytics Bootcamp spans a 4+ week period, so your team has a chance to apply the learnings in their day-to-day work, and come back to us with questions. And since we customize the Bootcamp and use your company’s data, participants will leave each session with actionable insights that can improve the business today. After completing our Bootcamp, your teams will like data (almost) as much as us!
the Proof approach
Data on its own is useless. Uncover the story and insights to drive action.
Like most companies, you probably have more data than you know what to do with. Today’s challenge is using it to drive your business forward. The thing is, your data already has all the answers. That’s where we come in. As data-whisperers, we join disparate data, clean it up, automate it, and begin coaxing it to spill the beans.
Data becomes valuable when it’s connected to the greater context. As obsessive question-askers with an innate need to know why things happen, we spend time understanding your business, goals, and challenges. Armed with this, we uncover the stories and “the why” behind the data.
With our learnings in the forefront, we develop a customized data-driven strategy. We work with your team to determine meaningful KPIs, and we set targets. To facilitate adoption of a data-driven approach, we create beautiful dashboards and we train your team. Oh and those targets we set… then we crush them.
Hi there!
I'm Andi Caruso
I have an uncontrollable curiosity to understand what motivates our decisions. And as a spread-sheet obsessed nerd, data is one of my favourite tools to uncover that mystery. You could say my "why" is understanding the bigger picture "why".
In my 14 years in digital marketing, I've worked with global brands across the media, energy and automotive industries, and my work has landed in front of millions of eyeballs, which is pretty neat. But as an entrepreneur myself, helping other bosses boost their businesses is equally rewarding.
Whether you're big or small, at Proof we level-up! We'll help you take a data-driven approach to attract and delight your dream customers, and maximize your business impact.
Hi there!
I'm Andi Caruso
I have an uncontrollable curiosity to understand what motivates our decisions. And as a spread-sheet obsessed nerd, data is one of my favourite tools to uncover that mystery. You could say my "why" is understanding the bigger picture "why".
In my 14 years in digital marketing, I've worked with global brands across the media, energy and automotive industries, and my work has landed in front of millions of eyeballs, which is pretty neat. But as an entrepreneur myself, helping other bosses boost their businesses is equally rewarding.
Whether you're big or small, at Proof we level-up! We'll help you take a data-driven approach to attract and delight your dream customers, and maximize your business impact.
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